Giving Thanks on Giving Tuesday: 5 Tips to Sending the Perfect Thank You!

On Giving Tuesday, while many organizations focus on rallying support for their causes, it’s equally important to pause and express gratitude to those who have already contributed to your mission. In today’s digital and fast-paced world, a handwritten thank-you card stands out as a meaningful way to connect with your donors, volunteers, and clients. It’s more than just a gesture—it’s a tool for deepening relationships and building lasting goodwill.

Here are our 5 top tips to create the perfect thank-you card to show genuine appreciation and strengthen connections:

1. Choose a Card That Reflects Your Brand and Relationship

The card you choose is the first impression of your message. Think about your organization’s personality and the nature of your relationship with the recipient. Are you formal and professional? Lighthearted and humorous? Reflect your brand’s voice while also considering the relationship you’ve built. A carefully chosen card can convey shared understanding, from heartfelt sincerity to a touch of humor or an inside joke.

2. Select a Card That Resonates With the Recipient

Equally important is choosing a card that matches the recipient’s personality. Are they a fan of witty humor, a heartfelt message, or something more understated? Selecting a design and tone that aligns with their preferences shows that you truly see and value them as individuals.

3. Send It in a Timely Manner

Timing is everything. Sending a thank-you card shortly after a meaningful interaction—whether it’s a donation, event participation, or an introduction—creates a positive association and reinforces their importance to you. A timely note demonstrates thoughtfulness and attentiveness.

4. Add a Personal Touch

Details matter. Reference a specific moment, such as meeting at an event, their contribution to a recent success, or their introduction of a valuable connection. Personal touches show that your gratitude is genuine and rooted in real engagement.

5. Close With a Forward-Looking Message

A thank-you card is an excellent opportunity to point to the future. Whether it’s expressing excitement about an upcoming project or simply mentioning that you’re looking forward to staying in touch, a forward-looking message signals that your relationship is ongoing and valued. For example:

• “I’m excited to connect again in [specific time frame].”

• “I look forward to continuing this journey together.”

• “Stay tuned for updates on [project, initiative, etc.].”

Make Gratitude a Habit

Expressing thanks shouldn’t be limited to Giving Tuesday. Regularly showing appreciation to donors, volunteers, and clients strengthens your relationships and keeps them engaged.

At Mille Mercis, we’re passionate about creating beautiful thank-you cards that make gratitude effortless and meaningful. Whether you’re thanking a long-time supporter or welcoming a new connection, our cards are designed to help you build deeper, lasting relationships.

This Giving Tuesday, make giving thanks part of your mission—and watch how it transforms your community.